The Marketing Specialist plays a key role in executing and optimizing marketing initiatives to drive brand awareness, customer engagement, and business growth. The role involves: •Planning, Execution & Performance Tracking: Supporting the development and implementation of marketing campaigns, ensuring alignment with strategic objectives, and monitoring key performance indicators (KPIs) to measure effectiveness. •Brand & Communication Support: Assisting in brand positioning, storytelling, and communication strategies across multiple channels, including digital, social media, events, sponsorships, and public relations. •Events & Sponsorships: Planning, coordinating, and executing brand events, trade shows, and sponsorship activations to enhance brand visibility and strengthen partnerships. •Consumer & Market Insights: Conducting market research and analyzing consumer behavior to support data-driven marketing decisions and identify growth opportunities. •Content & Digital Marketing: Developing and managing content for digital platforms, email marketing, and advertising campaigns to enhance audience engagement and conversion. •Cross-Functional Collaboration: Working closely with sales, product, and business development teams to ensure marketing efforts align with overall company objectives. •Marketing Excellence & Innovation: Contributing to the rapid innovation pipeline, supporting product launches, and identifying new ways to enhance brand visibility and impact. •Budget & Vendor Coordination: Managing relationships with agencies, vendors, and media partners to ensure seamless execution of marketing initiatives.
KEY ACCOUNTABILITIES:
•Assist in implementing and optimizing marketing campaigns across different channels.
•Track campaign performance using digital tools and analytics.
•Monitor ROI on promotional activities to ensure cost-effectiveness.
•Ensure marketing campaigns align with sales objectives.
•Assist in brand-building activities across various touchpoints.
•Ensure alignment with the company’s visual and messaging guidelines.
•Track brand health and perception through consumer insights.
•Conduct research on market trends, competitor strategies, and consumer preferences.
•Generate actionable insights to improve marketing effectiveness
QUALIFICATIONS, EXPERIENCE, & SKILLS:
- Minimum Qualifications: Postgraduate /Graduate (specialization in Marketing Management)
- Minimum Experience: 5 years functional experience.
Functional Knowledge:
- Strategic Mind-Set
- Proven leader with very high initiative
- Financial Knowledge and understanding (including P&L Ownership Understanding)
- Marketing and Commercial Savvy (Consumer Marketing, Trade Marketing and Sales)
- Expertise in brand marketing / management
- Expertise in brand positioning & online marketing.
- Media Management
- Market Research
Job-Specific Skills:
- Commitment to working with shared leadership and in cross-functional teams
- Execution oriented and self-driven
- Strong creative, strategic, analytical, organizational and personal skills
- Out-of-the Box Thinker.
- Strong presentations skills
COMPETENCIES:
- Communication skills, both verbal and non-verbal
- Improve Collaboration – relationship management
- Project Management
- Problem solving.
- Teamwork & Communication
